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Field Guide
Found on Google in Nigeria
A practical playbook for showing up when Nigerian customers search for what you sell.
What's inside
- How to set up and actually optimize Google Business Profile for a Nigerian business
- The handful of on-page SEO basics that matter most for a small site, in plain language
- How local, Nigeria-specific search behaviour differs from generic SEO advice you'll find online
- A monthly checklist to keep your visibility improving without hiring an agency
Who this is for
Small business owners and solo founders in Nigeria who want customers to find them on Google without paying for ads or an SEO agency.
Frequently asked questions
Do I need a developer to do any of this?
No. Everything in the guide is something a business owner can do themselves in an afternoon, with no code.
Will this work if I don't have a website yet?
Most of the biggest wins — Google Business Profile, reviews, local listings — don't require a website at all. It'll also tell you when a website starts to matter.
How fast will I see results?
Local search improvements usually show up in weeks, not months, once Google Business Profile is set up correctly — the guide explains why.